To increase the number of Facebook likes on the Zoellner page can be accomplished in a variety of ways. There are a plethora of resources on campus. Personally, I would use members of Greek Life to spread the word. Making announcements at PanHel and other on-campus organizations would reach a large number of students. Having advertisements in written mediums such as the Brown and White or local newspapers would also be productive. The LUAG could post on their website and have various members of the art's staff such as Ricardo Viera make announcements. School-wide e-mails would reach all students; however, not all members of the Lehigh community check them. Furthermore, other forms of social media such as Twitter would spread the word about the Facebook page, depending on the amount of "likes" desired.
All great suggestions. However - before launching any promotional campaign, one needs to set a realistic and measurable goal in order to put forth the right strategy.
ReplyDelete