I do not necessarily believe that a manager of a social media firm has to be 25 years of age or younger. If a professional is knowledgeable in their field, their age has no effect on their competency. The argument can be made that the youth in our society have grown up interacting with the newest technology; therefore, they are incredibly tech-savvy and aware in our media-centric society. Work ethic and knowledge comes with age; however, ultimately the professionals of a younger generation are more comfortable and efficient in utilizing social media.
Perhaps the argument is more about assets not connected to the age factor. There are some people who are wise beyond their years, and others who never seem to grow up.
ReplyDeleteYounger generations may be more familiar with consuming social media content - but WHAT content? I've also met a number of younger folks who aren't as tech-savvy as older folks.
Perhaps it's a level of curiosity, transparency and self-awareness that are some of the attributes of a successful social media manager. At the core here, is knowing the difference between social media consumption, and social media content creation.